Changing the image of your company will allow you to expand your sales but you have to make this change step by step. Find out how to do it.
It’s not about the logo or the new website of your company, but the perception of your customers. What do they feel about engaging with you? Does your business reflect your personality?
It is essential that your image is consistent with your communication and offers. To determine if this is the case and possibly improve this perception, here are the 7 steps to follow.
1. Taking Stock
Before you decide to change your brand image, take stock of your business situation by asking yourself these questions:
- How is your company currently doing?
- Are you satisfied with your results?
- Where are your customers now?
- Where do they want to be in the future?
- What do they need to get there?
- How do you plan to meet their needs?
According to the answers, you will be able to develop a strategy that takes into account the identity of your company, the services you offer, your prices, your marketing circuit and know if there are things to change.
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2. Know Your Audience’s Information Channels
The image of your business is built through the channels that customers use to make an opinion about you.
This can be your website, blogs, social networks, specialized forums… you will have to work on these platforms to remake your brand image.
3. Redesign the Website
Before changing the colors or fonts of your website, define the pages it will contain. Your content strategy plays a key role in customer perception.
To do this, identify the ideal client: what are his expectations for you? What services will you offer him?
Also consider doing a competition audit. Analyze the image of other companies to find inspiration and establish a list of your future services.
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4. Find Your Partners
After you have decided the course you want to take, do some research and form the dream team to whom you will entrust the various missions.
Use a site like Codeur.com to find freelancers who will bring the necessary skills to the development of your business.
The search for partners will allow you to know your strengths, that is, the capabilities of the people who will work for your project.
5. Establish A Budget and Deadline
For the creation of a new image, you need to have a budget and most importantly stick to it. Make a list of useful things and those that can wait. Organize, in agreement with your partners, the course of the work.
Set deadlines for each phase of the project and make sure you give your employees everything they need to accomplish their tasks.
6. Create an Action Plan
Depending on the priorities, do one thing at a time, to allow you to manage your resources. Take advantage of it to assign you medium-and long-term goals.
For example, Phase 1 of the image change can be the identity, the website… phase 2, the creation of a new editorial line, on the blog, but also on social networks. Phase 3, the deployment of new products or services.
7. Review Your Content
The final step is to produce content in tune with the feeling you want to inspire your customers. The goal is to help them understand your offers, but also to convey your values in order to better manage their image.
The topics of your website to review or create are:
- The home page,
- The menu of your services
- The “About” page: share your story, what you do, why you chose this activity and to whom it is addressed.
- The “work with Me” page: this page should tell customers how to benefit from your services, but also talk about your working methods.
- A section “testimonial”: let your satisfied customers do your ad by telling their experience with your company.
- A contact form: include a questionnaire that will help you determine your customers ‘ needs and how to help them.
Changing your company’s image is a painstaking process, but necessary to grow your sales.
If the perception of customers is not consistent with your promises, you risk losing credibility and it will be impossible to retain your consumers. Think about it.