Talent is irrelevant if we are unable to provide it with determination, planning and sacrifice. Based on the above, it is key that we establish a roadmap that defines the way forward. Our personal branding methodology mixes Customer Experience and Motivation. It is based on the premise that the people with whom we interact will only remember how we made them feel.
How we have ever seen Personal Marketing is a set of processes and actions that will determine the perception they have of us and will allow us to value what we do. Our ability to generate positive, memorable and countable feelings. The personal brand must convey a promise of value and it is vital that it builds trust, transmit credibility and projects security.
To build a personal brand that generates what we want, and allows us to achieve a series of predefined objectives, the three concepts mentioned above, determination, planning and sacrifice are essential. We must also be clear about how we communicate and value it based on our objectives and market needs.
The Personal Marketing Plan
The PMP aims to establish a route that allows us to achieve the goals we set for ourselves. A path in which there must be coherence between our personal and professional aspirations. Always remember that in the world of marketing everything has its why and what for, it is a matter of coherence and continuity that will allow you to position a series of attributes in our clients’ minds.
For this we will divide it into the following stages:
Phase 1: What Do I Want?
Set objectives and goals. I projected where you want to be in five years.
- What is our ultimate goal?
- What is success?
- Where would I like to be in 5 years?
Phase 2: What is Happening?
Analyze your current situation in order to establish a diagnosis. Self-reflection and critical thinking are basic in this phase.
To do this we must carry out a personal analysis through a SWOT in which we break down our Weaknesses, Threats, Strengths and Opportunities.
- Strengths: Describe our professional and personal skills.
- Weaknesses: Deficiencies that we must correct, minimize or improve.
In the case of threats and opportunities, it is about taking advantage of or defending ourselves from the environment.
We are talking about being aware of our capacities to develop according to the current situation, being clear about what the market needs and how we can adapt to its demands.
Phase 3: What Do I Offer?
Once we have established a diagnosis of the current situation, we will have to begin to discern some fundamental questions related to our personal evolution in the future. In order to establish and define our strategic lines of action:
- Who can I troubleshoot? – Target audiences
- What can I offer the market that does not exist? – Differentiation
- How do I want to be perceived? – Positioning
In this aspect, that of positioning, it will be essential to try to match as much as possible the concepts that we have discussed previously.
- What we think we are?
- What we want to be? – Brand
- What we really are? – Esencia
- What Others Think We Are? – Reputation
Phase 4: How Do I Tell It?
Once we are clear about the two previous phases, it is time to communicate it to the world. Plan and develop actions that allow us to reinforce the previously established strategic guidelines and value our work.
- Talks and conferences that position us as an expert in our field of action.
- Collaborations with organizations, institutions and the media that contribute to reinforcing our positioning.
- Content generation: Books, articles …
- A continuous dialogue on Web 2.0 consistent with our action strategy. Combining different tools with content of interest and an adequate frequency. (Blogs, Twitter, LinkedIn, Facebook, YouTube, Instagram …)
Work and feed our network of contacts (Networking) always understanding several key aspects:
- To receive you have to give
- After the initial contact, it is essential to maintain the relationship and try to generate value little by little.
- Relationships take time and you need to build trust.
- Before selling, it is vital to attract, interest and link.
Phase 5: How Do I Go?
- Self-criticism must be continuous in order to avoid stagnation and complacency.
- Listen to constructive criticism and forget the criticism that is only meant to hurt.
- Remember that it is impossible to do things to everyone’s liking and that the key is to be at peace with ourselves.
- Enjoy your achievements and learn from your failures.
- Soak up everything around you and act proactively.
We will have a better chance of achieving our goals if there is a work methodology, discipline, continuous improvement and proactivity.