Privacy Policy

This privacy notice provides you with details of how we collect and process your personal data through your
use of our site

By providing us with your data, you warrant to us that you are over 18 years of age.
Path That Fits is the data controller and we are responsible for your personal data (referred to as “we”, “us”
or “our” in this privacy notice).

It is very important that the information we hold about you is accurate and up to date. Please let us know if
at any time your personal information changes by emailing us using contact form on contact page.



Personal data means any information capable of identifying an individual. It does not include anonymised

  • We may process the following categories of personal data about you:

Communication Data that includes any communication that you send to us whether that be through the
contact form on our website, through email, text, social media messaging, social media posting or any other
communication that you send us.

We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defense of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.

Customer Data that includes data relating to any purchases of goods and/or services such as your name,
title, billing address, delivery address email address, phone number, contact details, purchase details and
your card details. We process this data to supply the goods and/or services you have purchased and to
keep records of such transactions.

Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.

User Data that includes data about how you use our website and any online services together with any data
that you post for publication on our website or through other online services. We process this data to
operate our website and ensure relevant content is provided to you, to ensure the security of our website, to
maintain back-ups of our website and/or databases and to enable publication and administration of our
website, other online services and business.

Our lawful ground for this processing is our legitimate interests website, other online services and business.

Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.

Technical Data that includes data about your use of our website and online services such as your IP
address, your login data, details about your browser, length of visit to pages on our website, page views and
navigation paths, details about the number of times you use our website, time zone settings and other
technology on the devices you use to access our website. The source of this data is from our analytics
tracking system. We process this data to analyse your use of our website and other online services, to
administer and protect our business and website, to deliver relevant website content and advertisements to
you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our
legitimate interests which in this case are to enable us to properly administer our website and our business
and to grow our business and to decide our marketing strategy.

Marketing Data that includes data about your preferences in receiving marketing from us and our third
parties and your communication preferences. We process this data to enable you to partake in our
promotions such as free giveaways, to deliver relevant website content and advertisements to you and
measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our
legitimate interests which in this case are to study how customers use our products/services, to develop
them, to grow our business and to decide our marketing strategy.

We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website
content and advertisements to you (including Facebook adverts or other display advertisements) and to
measure or understand the effectiveness of the advertising we serve you.

Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate
interests (namely to grow our business).



We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about
your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade
union membership, information about your health and genetic and bio-metric data. We do not collect any
information about criminal convictions and offences.

Where we are required to collect personal data by law, or under the terms of the contract between us and
you do not provide us with that data when requested, we may not be able to perform the contract (for
example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have
to cancel a product or service you have ordered but if we do, we will notify you at the time.

We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if
necessary. For more information on this please email us through our contact page. In case we need to use
your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.
We may process your personal data without your knowledge or consent where this is required or permitted
by law.
We do not carry out automated decision making or any type of automated profiling.



We may collect data about you by you providing the data directly to us (for example by filling in forms on our
site or by sending us emails). We may automatically collect certain data from you as you use our website by
using cookies and similar technologies. Please see our cookie policy for more details about this here.

We may receive data from third parties such as analytics providers such as Google based outside the EU,
advertising networks such as Facebook based outside the EU, email marketing services such as mailchimp
based outside of the EU, such as search information providers such as Google based outside the EU,
payment processors such as Paypal or Stripe based outside of the EU, providers of technical, payment and
delivery services, such as data brokers or aggregators.



Our lawful ground of processing your personal data to send you marketing communications is either your
consent or our legitimate interests (namely to grow our business).

Under the Privacy and Electronic Communications Regulations, we may send you marketing
communications from us if (i) you made a purchase or asked for information from us about our goods or
services or (ii) you agreed to receive marketing communications and in each case you have not opted out of
receiving such communications since. Under these regulations, if you are a limited company, we may send
you marketing emails without your consent. However you can still opt out of receiving marketing emails from
us at any time.

Before we share your personal data with any third party for their own marketing purposes we will get your
express consent.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out
links on any marketing message sent to you or OR by emailing us using our contact form on contact page at
any time.

If you opt out of receiving marketing communications this opt-out does not apply to personal data provided
as a result of other transactions, such as purchases, warranty registrations etc.



We may have to share your personal data with the parties set out below:
Service providers who provide IT and system administration services.
Professional advisers including lawyers, bankers, auditors and insurers
Government bodies that require us to report processing activities.
Third parties to whom we sell, transfer, or merge parts of our business or our assets.
We require all third parties to whom we transfer your data to respect the security of your personal data and
to treat it in accordance with the law. We only allow such third parties to process your personal data for
specified purposes and in accordance with our instructions.



We are subject to the provisions of the General Data Protection Regulations that protect your personal data.

Where we transfer your data to third parties, we will ensure that certain safeguards are in place to ensure a
similar degree of security for your personal data. As such:

  • We may transfer your personal data to countries that the European Commission have approved as providing
    an adequate level of protection for personal data by;


  • If we use US-based providers, we may transfer data to them, as they have equivalent safeguards in place;
    or If none of the above safeguards is available, we may request your explicit consent to the specific transfer.
    You will have the right to withdraw this consent at any time.



We have put in place security measures to prevent your personal data from being accidentally lost, used,
altered, disclosed, or accessed without authorization. We also allow access to your personal data only to
those employees and partners who have a business need to know such data. They will only process your
personal data on our instructions and they must keep it confidential.

We have procedures in place to deal with any suspected personal data breach and will notify you and any
applicable regulator of a breach if we are legally required to.



We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for,
including for the purposes of satisfying any legal, accounting, or reporting requirements.

When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity,
potential risk of harm from unauthorized use or disclosure, the processing purposes, if these can be
achieved by other means and legal requirements.

For tax purposes the law requires us to keep basic information about our customers (including Contact,

Identity, Financial and Transaction Data) for six years after they stop being customers.

Identity, Financial and Transaction Data) for six years after they stop being customers.

In some circumstances we may anonymise your personal data for research or statistical purposes in which
case we may use this information indefinitely without further notice to you.



Under data protection laws you have rights in relation to your personal data that include the right to request
access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the
lawful ground of processing is consent) to withdraw consent.

If you wish to exercise any of the rights set out above, please email us.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However,
we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to
comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right
to access your personal data (or to exercise any of your other rights). This is a security measure to ensure
that personal data is not disclosed to any person who has no right to receive it. We may also contact you to
ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a
month if your request is particularly complex or you have made a number of requests. In this case, we will
notify you.



This website may include links to third-party websites, plug-ins and applications. Clicking on those links or
enabling those connections may allow third parties to collect or share data about you. We do not control
these third-party websites and are not responsible for their privacy statements. When you leave our website,
we encourage you to read the privacy notice of every website you visit.



You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access
cookies. If you disable or refuse cookies, please note that some parts of this website may become
inaccessible or not function properly.

For more information about the cookies we use, please see our cookie policy.




A “cookie” is a piece of information that is stored on your computer’s hard drive and which records how you
move your way around a website so that, when you revisit that website, it can present tailored options based
on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.

Cookies are used by nearly all websites and do not harm your system.

If you want to check or change what types of cookies you accept, this can usually be altered within your
browser settings. You can block cookies at any time by activating the setting on your browser that allows
you to refuse the setting of all or some cookies. However, if you use your browser settings to block all
cookies (including essential cookies) you may not be able to access all or parts of our site.

To find out more about cookies, including how to see what cookies have been set and how to manage and
delete them, visit



We use cookies to track your use of our website. This enables us to understand how you use the site and
track any patterns with regards how you are using our website. This helps us to develop and improve our

website as well as products and / or services in response to what you might need or want.

website as well as products and / or services in response to what you might need or want.

Cookies are either:

  • Session cookies: these are only stored on your computer during your web session and are automatically
    deleted when you close your browser – they usually store an anonymous session ID allowing you to browse
    a website without having to log in to each page but they do not collect any personal data from your


  • Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you
    close your web browser. The cookie can be read by the website that created it when you visit that website


We use persistent cookies for Google Analytics (using IP anonymization), Pinterest, to allow the Pinterest
button on our pages, Facebook, to allow the Facebook page like button and remarketing, and similar tools to
track pageviews on the site from email subscribers. Besides that, we use cookies for strictly necessary
purposes, such as site security and allowing payments (Cloudflare, Stripe).

Cookies can also be categorised as follows:

Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as
when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the
services available to you on our website cannot be provided. These cookies do not gather information about
you that could be used for marketing or remembering where you have been on the internet.

Performance cookies: These cookies enable us to monitor and improve the performance of our website. For
example, they allow us to count visits, identify traffic sources and see which parts of the site are most

Functionality cookies: These cookies allow our website to remember choices you make and provide
enhanced features. For instance, we may be able to provide you with news or updates relevant to the
services you use. They may also be used to provide services you have requested such as viewing a video
or commenting on a blog. The information these cookies collect is usually anonymised.


Have any question or comment about our privacy policy or cookie policy please contact us using contact
form available on our contact page.